Universities seek top students ...

and award more aid in order to get them!

Once again we can assure you that even relatively wealthy families can get financial assistance to send their students to university. Yes, even the wealthy can receive aid. The trick is to offer those institutions the high-achieving students they're looking for.

A recent article in The Washington Post indicated how pervasive is the policy of top universities to award monies to outstanding students - yes - even those who come from wealthy families.

The January 2010 article actually criticizes public universities BECAUSE they give so much money to wealthier students. The author finds fault because these students receive aid when many from lower income families don't.

How can this be? the writer demands. "Those schools routinely award as much in financial aid to students whose parents make more than $80,000 a year as to those whose parents make less than $54,000 a year," she writes.

Then she explains why. And THIS is the critical point of her article which will help EACH of us. Keep your eyes open:

The report suggests that the universities have neglected their mission to educate their states' diverse populations in favor of recruiting high-achieving students form relatively wealthy families who can help the schools climb in national rankings.

This paragraph provides three crucial pieces of information:

1. Even public universities highly favor enrolling high-achieving students.
2. They care more about getting some high achievers than they do about awarding aid to all those with lower incomes.
3. They desperately want high achievers so that the school itself will benefit by having those high performing students at their school instead of somewhere else.

This is good news for parents of ALL income levels!

What it means is this: YOU have the opportunity to supply what the universities seek!

If you develop your student to be a high achiever, then even public universities will want your student.

I say "even" public universities - because the public schools get a lot of money from the state to support them. They therefore charge lower tuition, and their survival is not so dependant on those rankings.

Yet, if even public universities are concerned about climbing the national rankings, consider how much more important it is for private schools (with much higher tuition) to recruit those same outstanding students. A school's gotta have a high ranking and an excellent reputation if it expects to charge (and get) tuition at three times the cost of a public university!

Referenced article: Top public universities faulted on financial aid

Apparently, then, the scramble to recruit top students is very much alive and very competitive.

• The schools WANT first-rate students.
• The schools will DO WHAT IT TAKES to recruit and retain students who will make them look good.
• The schools WILL PROVIDE FINANCIAL INCENTIVE to persuade top students to attend their campuses.

So whether you make a lot of money.

Or whether you can't even afford community college.

If you develop YOUR student to be the type that colleges are looking for, then YOU can expect the colleges to do what it takes to recruit YOUR student.

Are you willing to do what it takes? Allow us to help you prepare your student. See how our program can benefit you.